Preferred Provider of Gym and Fitness Equipment

For over a decade, our team has been at the forefront of the wellness industry in supplying, consulting, and improving wellness trends in the Middle East.

About Us

Jay Holding FZE is a group holding company that manages several subsidiary companies, including UniChoice Logistics, UniChoice (Medical), Global Supply (Food), GroVolt (Sustainable Energy), JAY Property (Property Development), and Wellness First.

Each subsidiary company specializes in logistics, medical supplies, sustainable energy, property development, and fitness equipment wholesale.

At WELLNESS FIRST MIDDLE EAST, we are a leading supplier of gym equipment to resellers and retailers in the region. With over a decade of expertise in the fitness industry, we provide highquality equipment that meets the needs of your customers and are dedicated to offering the best products and services possible.

Our extensive product line includes cardio machines, weight training equipment, mats, accessories, and more. We partner with top brands known for their durability, reliability, and effectiveness. Additionally, we continuously seek new and innovative products to help our resellers fulfill their customers' fitness goals.

To support our reseller partners, we provide competitive pricing, and attractive volume discounts, and ensure fast and reliable shipping for timely and intact delivery of orders. We also offer a range of support services, including consulting, after-sales support, layout design, product training, and expert advice from our team of fitness professionals.

At WELLNESS FIRST MIDDLE EAST, we are passionate about fitness and dedicated to the success of our reseller partners. We believe that by working together, we can have a positive impact on the health and well-being of people worldwide.

Contact us today to learn more about how we can assist you in growing your business with high-quality gym equipment

Our Values

Same DNA of our suppliers
Same DNA of our suppliers
Same DNA of our suppliers

We are proud to work as the right arm of the brands that trust us. We embrace the values and commitment of our suppliers, building strong partnerships that reinforce our dedication to quality and innovation.

Quality-Excellence
Quality Excellence
Quality Excellence

At our company, we are fully committed to providing top-notch equipment that meets the highest standards of quality. As a leading player in the fitness industry, we understand the demanding requirements that our partners have. That's why we strive to equip them with products that not only guarantee their success but also contribute to the overall well-being of their customers.

Customer-Centric Approach
Customer-Centric Approach
Customer-Centric Approach

Proudly focusing mainly on B2B, luxury, and A accounts in the region, our company places our customers at the forefront of our operations. We actively listen to your needs and collaborate closely to offer customized solutions, prioritizing your success.

Expertise and Innovation
Expertise and Innovation
Expertise and Innovation

With over a decade of experience in the fitness industry, we continuously strive to innovate and stay ahead of industry trends. Our expertise enables us to offer state-of-the-art equipment that keeps you competitive in the market.

Integrity and Transparency
Integrity and Transparency
Integrity and Transparency

We uphold the utmost ethical standards in all of our business transactions. Honesty, transparency, and fair practices form the foundation of our partnerships, fostering trust and enabling mutual growth.

Reliability and Timeliness
Reliability and Timeliness
Reliability and Timeliness

We are dedicated to delivering products promptly and maintaining sufficient stock to ensure our partners can consistently rely on us. Your success relies on our ability to effectively meet your needs.

Our Brands

precode
Wellness First
Wellness First
balanced body
Wellness First
Wellness First
Wellness First
Wellness First
Wellness First
exustar
wellness space
Youjiu Health